The Complete Guide to Facebook Ads Manager: How to Create, Manage, Analyze Your Facebook Ads

How do marketers create, manage, and analyze their Facebook ads?



The short answer is Facebook Ads Manager.
While it can look intimidating at first glance, once you get to know Facebook Ads Manager, you’ll find it’s an amazing tool, offering everything you need to optimize your ads and deliver successful campaigns contact us.

Chapter 1: Getting started

Where is Facebook Ads Manager?

The easiest way to find Facebook Ads Manager is to bookmark the direct link. You will be brought directly into the Facebook Ads Manager of your personal ad account. If you manage more than one ad account, use the account dropdown menu to pick the right one.

To navigate to Ads Manager right from your business Page, head to the left sidebar and click on the "Ad Center" dropdown arrow of any Facebook Page, then choose “All Ads” from the dropdown. At the bottom of that Page, there is an option to click "Ads Manager."

Finally, there is a Facebook Ads Manager app available for mobile. Finally, there is a Facebook Ads Manager app available for mobile.

How to set up your Ads Manager account

When you sign up for Facebook, you’re given a personal ad account ID by default. You can see this ID by going to Ads Manager and looking in the upper left-hand corner.

In order to use Facebook Ads Manager, you need a verified payment method and:

  1. A Facebook Page or
  2. Be an admin, editor, or advertiser on someone else’s Page

If you do not have a Page for your business, you can follow Facebook’s steps. Any Page you create will be automatically given an ad account.

If there is a Page you wish to advertise for that was created by someone else, you need to ask the Page admin to assign you an admin, editor, or advertiser role on the Page.

If you already have an existing ad account for your Page but would like to create a new one, you’ll need to have a Business Manager account. Once you sign up for Business Manager, you can create a new ad account.

How to get your teammates set up on your Facebook Ads account

If you want your teammates to manage and create Facebook ads, you’ll need to grant them access to your Facebook Ads account and assign them the appropriate advertising roles.

  • An “Analyst” can see only your ad performance. This role is great for someone who only needs your Facebook ads’ data to create reports.
  • An “Advertiser” can view, edit, and create ads using the payment method associated with your ad account. This role is best for someone who needs to create ads but does not have access to the payment details (e.g., a freelance marketer or a partner agency).
  • An “Admin” can edit the payment details and manage the roles on top of everything an “Analyst” and an “Advertiser” can do. This role fits someone who needs to manage the ad account, including permissions, billing, payment details, and ad spending limit.

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